This case study explores the decision-making process for a firm considering entry into the low-carbon fuel production industry. We use a decision tree model to evaluate the alternatives to select the best alternative. It encompasses both quantitative analyses, including present value, net present value, and expected monetary value, and qualitative factors, such as supply management and location criteria impacting the decision. Students will learn to construct and implement decision tree models using MS Excel, perform sensitivity analysis with the Goal Seek tool, and critically evaluate alternatives, based on numerical rigour with qualitative insights for comprehensive strategic decision-making.
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