Honeygrow: Stirring Up the Perfect Expansion Strategy

Sheri Lambert, MarySheila E. McDonald

商品編號：W37537
出版日期：2024/03/07
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：digital marketing;entrepreneurship;franchise model;marketing strategy;business expansion;fast casual;social media;brand story;business growth;competitive advantage;customer acquisition;management commitment;leadership;geographic saturation;wholly owned subsidiaries;franchisor franchisee;customer-centricity;business venture;funding sources;business entity
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2023

Honeygrow, a healthy food chain, has seen steady growth since opening its first location in Philadelphia in 2012. Justin Rosenberg, founder and chief executive officer of honeygrow, is assessing the advantages and disadvantages of an expansion strategy and wondering how he should lean into social media more to aid and develop his brand story further.

教學手冊：Honeygrow: Stirring Up the Perfect Expansion Strategy - Teaching Note
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