Hampstead Tea: Coping with Brexit
商品編號：W37128
出版日期：2024/05/22
再版日期：
商品來源：
商品主題：Entrepreneurship; Economics & Public Policy
商品類型：Case (Field)
涵蓋議題：Trade Policy;Retailing;Business Transformation;Entrepreneurial Choices
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United Kingdom
產業：Retail Trade
事件年度：2021
In March 2021, the founder of Hampstead Tea, a specialty-tea processor based in London, United Kingdom, found herself at a crossroads. Since 1995, the founder had been exporting packaged tea to countries in the European Union (EU) as well as selling it locally in the UK market. But effective December 31, 2020, the United Kingdom had exited the EU; in 2021, companies in the two regions could no longer buy and sell goods freely across their borders. Uncertainty had gripped the flow of trade during the first three months of the new year. In March 2021, the founder was examining three options going forward: (1) divest the EU operations and focus on the UK market; (2) continue to cater to both the home market and the UK market, as before; and (3) relocate to a geography within the EU to focus on EU markets. The case offers a useful and engaging way of presenting to students the principles of effectuation as it relates to business entrepreneurship.
教學手冊：Hampstead Tea: Coping with Brexit - Teaching Note
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