Maersk’s Sailing Routes: Reroute, Reorganize, or Relax
商品編號：W36969
出版日期：2024/08/05
再版日期：
商品來源：
商品主題：International Business; Operations Management
商品類型：Case (Pub Mat)
涵蓋議題：International Trade;Logistics;Marine Risk;Crisis Management
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Denmark
產業：Transportation and Warehousing
事件年度：2024
A.P. Moller – Marsk A/S (Maersk) dominated the shipping business as the world’s second-largest container shipping company in terms of fleet size and capacity of handling cargo. In December 2023, Houthi attacks on various Maersk vessels passing through the Red Sea interrupted supply chains from Asia to Europe. One Maersk vessel was hit by a missile while travelling from Salalah, Oman to Jeddah, Saudi Arabia. Maersk temporarily halted all its container shipments via the Red Sea route. One week after resuming travel, a second Maersk vessel was hit. Container ship operations in the Red Sea were again forced to stop. The US Central Command and other co-operative groups such as the Combined Maritime Forces intervened to help normalize the unrest created by Houthi rebels but their efforts had little impact. Maersk’s share price fell by almost 5 per cent in December 2023. Maersk was wondering how to resolve its situation and move forward. Should it evaluate alternative routes or transportation modes to continue providing seamless shipping services to its clients? Should Maersk continue or enhance its recently implemented policies for transit disruption fees? Or should Maersk follow a demand-driven route, in addition to the disruption fees, to maintain vessel and crew safety?
教學手冊：Maersk’s Sailing Routes: Reroute, Reorganize, or Relax - Teaching Note
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