The chief executive officer and chair of PostTag Group Ltd., explored opportunities in the electric vehicle (EV) space to stay relevant amid a competitive and evolving market. They considered the launch of GrazEV Ltd. (GrazEV) and focused on efficient EV charging solutions. Factors such as market demand, infrastructure, and competition were considered in making the strategic decision of where to locate EV charging stations in England. The central dilemma was to identify the optimal locations for these chargers to facilitate seamless EV adoption. How should GrazEV determine the location of the first charging station in the Southwest region of England?
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