Hopeworks: Reaching a Turning Point
商品編號：W36846
出版日期：2024/03/19
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：nonprofit;social impact;marketing;marketing
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Other Services
事件年度：2023
Hopeworks Camden (Hopeworks), a small non-profit organization based in Camden, New Jersey, with a $4.7 million annual budget in 2022, was looking ahead to 2024. It was mid-July 2023, and the board of directors tasked Don Rhoton, Hopeworks’ chief executive officer, and Onome Pela-Emore, their chief operating officer, to develop an expansion plan that is financially viable and increases their geographic reach, beginning as early as the second quarter 2024. Rhoton and Pela-Emore believed in their mission and knew that to grow they would need to increase in spatial geography, obtain new business opportunities, increase recruitment and training, and be competitive in the marketplace. They also knew that to make this all happen they would have to question how they market, determine who they would market to, and how the market will recognize them as a competitor.
教學手冊：Hopeworks: Reaching a Turning Point - Teaching Note
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