Farmgirl Flowers: Cultivating Success by Selecting Strategic Partners to Enhance Its Bouquet Deliveries
商品編號：W36145
出版日期：2024/03/04
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：floral supply chain, shipping zones, opt
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Ecuador; United States
產業：Transportation and Warehousing
事件年度：2023
Christina Stembel, the founder and CEO of Farmgirl Flowers Inc., has always emphasized quality, speed, and efficiency in her San Francisco–based online flower delivery company. Her teams have operated like assembly lines, shipping 10,000 bouquets daily during peak periods, which has ensured competitive pricing. Before the pandemic, Stembel expands Farmgirl Flowers Inc. to Ecuador, and when it is forced to close its San Francisco facility, she shifts all production to Ecuador.
Valentine’s Day 2023 poses a challenge, as shipping the flowers from South America takes three days, while South American prices are higher due to pandemic-related supply chain issues, ultimately resulting in customer dissatisfaction. Stembel aims to regain competitiveness by bringing operations back to North America. But the questions remain: how and where should this happen?
教學手冊：Farmgirl Flowers: Cultivating Success by Selecting Strategic Partners to Enhance Its Bouquet Deliveries - Teaching Note
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