Within a single year, Lebanon experienced multiple adversities, from the economic crisis in October 2019, to the COVID-19 pandemic, to the Port of Beirut explosion on August 4, 2020. Many start-ups had to shut down during this period. This case investigates the role of organizational culture in how Toters Delivery, a high-tech Lebanese-based start-up, responded to these challenges and adapted its business model to overcome adversity. Its co-founder believed that organizational culture was a key factor in its survival. The case examines questions such as: How can a start-up maintain its culture in the face of grand challenges? and What strategic changes does a start-up need to make during challenging times, and how?
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