Busy Corner: Launching New Business in Uncertain Times
商品編號：W34611
出版日期：2024/07/06
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Busy Corner;shisanyama;entrepreneurship;decision-making;COVID-19;business expansion;strategic resolution;debt;risk assessment;company-owned;critical thinking;SWOT analysis;resilience factors;business continuity;shutdown;franchise;sell;post-graduate;strengths;weaknesses;succession
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：South Africa
產業：Accommodation & Food Services
事件年度：2023
Phumlaphi Rita Zwane, founder of Busy Corner, a thriving Shisanyama (African barbeque) business in Thembisa, South Africa, faced a pivotal decision amid the COVID-19 pandemic. Motivated by aspirations for business expansion and the pursuit of new opportunities, Zwane established a company-owned restaurant in the Mall of Thembisa. However, insufficient consideration of crucial factors during the decision-making process led to an alarming debt of $825,971, as of February 18, 2023, posing a significant threat to the business's survival. At this juncture, Zwane grappled with the dilemma of whether to close, sell, or franchise the Thembisa Busy Corner location, underscoring the critical need for a strategic resolution to secure the future of her entrepreneurial venture.
教學手冊：Busy Corner: Launching New Business in Uncertain Times - Teaching Note
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