SENS Foods: Scaling Up Sustainable Cricket Protein
商品編號：W34548
出版日期：2024/01/31
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：sustainable food;CEE;cricket protein
難易度：5 - MBA/Postgraduate
內容長度：16 頁
地域：Czech Republic
產業：Accommodation & Food Services
事件年度：2020
The founders of SENS Foods (SENS), a Czech sustainable-food small and medium-sized enterprise (SME), wanted to expand the business beyond their home market. SENS was operating in the rapidly growing alternative-protein market using products derived from edible crickets. Due to its increasing profitability and international expansion potential, SENS saw an opportunity to expand into one of more Nordic markets—Denmark, Norway, Sweden, and Finland. SENS had to explore the possible modes of entry and evaluate the most suitable ones. In the short term, SENS had a sustained competitive advantage with its Thailand-based Cricket Lab Ltd. farm and its brand name. SENS’s intangible resources—business positioning and messaging, innovation, and research—represented a temporary competitive advantage. For market selection purposes, five cluster criteria were proposed to assess the attractiveness of the identified markets: estimating the level of primary competition, market maturity, market size, country environmental performance, and transportation costs. The founders needed to evaluate the four Nordic countries using these five selection criteria to identify the top two countries for further examination regarding mode of entry and level of competition.
教學手冊：SENS Foods: Scaling Up Sustainable Cricket Protein - Teaching Note
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