The iconic American fast-food chain Checkers Drive-In Restaurants Inc. (Checkers & Rally’s), headquartered in Tampa, Florida, found early success through its streamlined layout and operations. Nevertheless, it had financially struggled prior to the COVID-19 pandemic, impelling it to reflect on its existing strengths and to take strategic steps amid the pandemic to make an impressive recovery. In 2023, armed with newfound confidence from its previous successes, the company confronted the challenge of understaffing in the nation’s fast-food industry. How could Checkers & Rally’s CEO address the labour shortage? Could robotics and automation give the company an edge?
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