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Merafuture: Building an Ed-Tech Start-Up in Pakistan

Zunaira Saqib, Madiha Gohar, Ayesha Abrar

商品編號:W34302
出版日期:2024/11/01
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Startup;Entrepreneurship;Pakistan;Strategy
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Pakistan
產業:Educational Services
事件年度:2022

Maria took a final glance at the company accounts, then closed her laptop. On New Year’s Eve of 2022, she had mixed emotions reflecting on the journey of the past two years. In just fifteen days, it would be Merafuture's two year anniversary as a registered company. 2020 and 2021 were anything but normal for the world, and it was no different for Merafuture. In August 2021, after struggling for the first year and a half, the company began to show progress by picking up sales when schools and colleges reopened across Pakistan. Yet, still operating at a loss, she wondered if the company could afford to stay afloat for another year while waiting to make a profit.

教學手冊:Merafuture: Building an Ed-Tech Start-Up in Pakistan - Teaching Note
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