Autosalon Kloko?ka: Seeking Directions for Growth
商品編號：W32279
出版日期：2023/09/19
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：growth strategy, international expansion
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：Czech Republic
產業：Transportation and Warehousing
事件年度：2021
Autosalon Kloko?ka Holding s.r.o. (Autosalon Kloko?ka), a Czech Republic-based car dealership, needed to change its business ways. A family-owned car dealership, the company was founded in Prague in 1988 by Jan Kloko?ka. In the last thirty years, the company had grown into one of the largest authorized car dealers in the Czech Republic by providing a comprehensive range of services to car owners. But the automobile industry had been among the most severely affected by the COVID-19 pandemic. As automotive companies braced for a revival, they had to be prepared to undergo significant modifications to alter how they operated and generated value for consumers. Despite its continuous expansion over thirty years, Autosalon Kloko?ka had been experiencing substantial slowdown and financial losses. In 2020, the company recorded a significantly lower revenue than in the previous years. By early 2022, it was still unclear how long the aftermath of the COVID-19 pandemic would last and how changes in customer behaviour and capabilities, supply chains, channels, original equipment manufacturer strategic choices, and other crucial factors would affect Autosalon Kloko?ka. As the company found its financial position vulnerable, Jan Kloko?ka needed to determine how to mitigate negative consequences and create growth opportunities. How could the firm adapt its existing business model to improve profits in the next three to five years?
教學手冊：Autosalon Kloko?ka: Seeking Directions for Growth - Teaching Note
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