Brics: Introducing the Clicks!
商品編號：W30141
出版日期：2024/06/02
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Gen Exp)
涵蓋議題：Ecommerce, Online Retail, Operations
難易度：4 - Undergraduate/MBA
內容長度：23 頁
地域：Pakistan
產業：Retail Trade
事件年度：2019
On New Year’s Eve of 2018, Amjad Dar, head of Brics Online, is considering alternatives going forward for operating Brics Online, a business-to-consumer (B2C) e-commerce arm of Brics Pakistan (Brics). The main decision to be taken is whether Brics Online should be operated centrally (through a dedicated warehouse) or merged with stores to allow for decentralized operations. Centralized operations in the first year of Brics Online produced considerable losses due to various factors, including the lack of planning, follow-up, and resource capabilities. The managing director of Brics Pakistan, Yoso Manovo, has asked Dar to give his decision on a proposal put forward by two other experienced company personnel to decentralize Brics Online’s operations. Dar knows that his decision will impact the future of not only Brics as a retail organization but also Brics Online and its sustainability. Whatever decision Dar takes should ideally result in optimized operational costs while supporting future growth and expansion for the Brics Online venture.
教學手冊：Brics: Introducing the Clicks! - Teaching Note
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