Sustainability through Simply Good Jars
商品編號：W28631
出版日期：2022/09/23
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：entrepreneurship;market strategy;sustainability;growth strategies;marketing
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2022
Founded in 2017, Simply Good Jars (SGJ) was launched with the introduction of a unique salad-in-a-jar line of products. The founder, owner, and chief executive officer of SGJ was looking to build a ready-to-eat salad business with a mission of “making better-quality delicious food more attainable.” The SGJ brand promoted healthy, quality ingredients and sustainability. Initially, the product was tested in various locations, including vending machines in airports and businesses, and coolers in grocery stores. After achieving early success, SGJ’s founder quickly found pressure to balance growth opportunities with limited financial resources. In 2022, five years after starting the business, he had to decide whether to scale up and mass market SGJ’s products or continue to serve a niche segment through the company’s salad-in-a-jar business.
教學手冊：Sustainability through Simply Good Jars - Teaching Note
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