The Procter & Gamble Company (P&G) was named a top ten plastic polluter by the Break Free from Plastics coalition in 2019. P&G faced backlash over the plastic waste associated with the distribution of consumer goods in single-use sachets. While sachets provided access to everyday household necessities to low-income individuals, they also created negative environmental externalities. The company had to decide how to tackle the problem of waste they were responsible for and, at the same time, deflect accusations of greenwashing. How could this environmental issue be solved without raising prices for low-income individuals? What did P&G’s key stakeholders expect? How could P&G achieve the “triple bottom line” by caring for profits, people, and the planet?
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