General Motors: Full-Size Truck Seat Supply Chain
商品編號：W28586
出版日期：2022/08/22
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：supply chain management;directed-buy;material indexing;multi-tier supply chain;cost savings
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Transportation and Warehousing
事件年度：2019
In July 2018, Amir Bell was heading the Operational Excellence (OpEx) team for the Light Duty Pickup Truck Seat Cost Reduction program at General Motors (GM). GM had decided to launch the new full-size truck program in 2019 at assembly plants in Fort Wayne, Indiana, and Silao, Mexico. To increase profits, GM sought to decrease costs in the manufacturing process. At the time, GM enjoyed a long-term tier-1 supplier relationship with Skubi Automotive North America LLC (Skubi) for its truck seats. Skubi’s facility in Indiana could not fully support the seat assembly for the new truck program, but Skubi did have capacity at its plant in Ohio, and so it approached GM about moving all or some of the new truck seat production. However, GM had investigated some additional cost-saving opportunities. GM could contract directly with tier-2 suppliers (directed buy) for some parts and negotiate volume pricing, though these arrangements could harm relations with long-time supplier Skubi. Alternatively, GM could assume the risk of raw material cost fluctuations by entering material indexing contracts with its directed-buy suppliers. Bell needed to analyze these alternatives and their related risks, and choose the most cost-effective option for GM.
教學手冊：General Motors: Full-Size Truck Seat Supply Chain - Teaching Note
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