Bumble: Taking on Tinder, One Woman at a Time
商品編號：W28514
出版日期：2022/08/07
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：gender;innovation;new business;sexual harassment;new product design;design driven innovation;dating;technology business;dating apps;social media
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Other Services
事件年度：2014
After a year filled with the highs of entrepreneurial success and the lows of personal hardships, Whitney Wolfe was considering starting a new venture—a social media platform aimed at creating positivity for women online. Wolfe was meeting with Andrey Andreev, the founder of Badoo, one of the world’s most popular dating services, to discuss her new venture idea. However, Andreev was disinterested in starting a social media platform and dismissed her new venture idea. But he had wanted to work with Wolfe for some time, so he instead suggested starting a new online dating service focused on women. Wolfe had to make a decision. Should she turn down Andreev’s suggestion and start her own business, or should she pursue his idea of creating a new online dating service focused on the needs of women? If so, how should this new service differ from the numerous current products flooding the market?
教學手冊：Bumble: Taking on Tinder, One Woman at a Time - Teaching Note
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