United Safety & Survivability Corporation: Strategies during COVID-19
商品編號：W27278
出版日期：2022/05/17
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：Innovation;R&D;Uncertainty;COVID-19
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：United States
產業：Transportation and Warehousing
事件年度：2020
Founded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected by the pandemic as people stopped using public transportation or were confined to their homes. The uncertainty regarding the transportation industry’s future was as substantial as the drop in demand caused by the pandemic. USSC’s chief executive officer found himself in a difficult situation, as the company would soon run out of money. At the same time, there were no clear answers yet to fundamental questions about the industry’s future. USSC's leadership team had to quickly decide on both short-term (tactical) responses to COVID-19 and long-term (strategic) decisions, including decisions about its product portfolio and research and development strategy.
教學手冊：W27279
補充材料：