lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas
商品編號：W25819
出版日期：2022/07/20
再版日期：
商品來源：
商品主題：Marketing; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：luxury marketing;innovation;positioning;strategic management;services marketing;service profit chain;service marketing excellence;service branding
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：Thailand
產業：Accommodation & Food Services
事件年度：2021
lebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his vision of what luxury hospitality was and should continue to be. His positioning strategy for lebua had been very effective, and having won numerous awards in the luxury category, Ohri was contemplating, with his executive team, the next level of innovations needed to bring the company to the top of its post-pandemic peer group.
教學手冊：lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
補充材料：