Burlap & Barrel: A Spicy, Single-Origin Supply Chain
商品編號：W25283
出版日期：2021/12/13
再版日期：
商品來源：
商品主題：International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：spices;supply chain;food;COVID-19;pandemic;small business;marketing;operations management;sourcing;restaurant
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Accommodation & Food Services;
事件年度：2021
Burlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the United States and other markets. In March 2020, when COVID-19 gripped the world and forced most food establishments to close down temporarily, the two co-founders of Burlap & Barrel saw an instant drop in their revenues because half of their sales volume normally came from restaurants. To stay afloat in the pandemic, they changed their focus from wholesale channels to a direct-to-consumer business model. Media coverage in major outlets helped demand increase, but the shift from wholesale to direct-to-consumer raised many supply chain inefficiencies in sourcing, storing, packaging, and transportation. In early 2021, as restaurants began gradually reopening, the two B&B co-founders became concerned about meeting the growing demand from both direct-to-consumer and restaurant orders while retaining their core ethical, environmental, and business values.
教學手冊：W25284;
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