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Hailey’s Handbags: Customer Complaints or Cyberbullying?

John Varlaro, Nicole Amos

商品編號:W25090
出版日期:2021/02/09
再版日期:
商品來源:
商品主題:Human Resource Management; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Cyberbullying;Woman-Owned Business
難易度:3 - Undergraduate
內容長度:4 頁
地域:United States
產業:Retail Trade
事件年度:2019

The owner of Hailey’s Handbags, a New England-based online business selling handmade products, had successfully grown her company using a limited-release sales model. However, by early 2019, complaints posted to her business’s social media accounts had become abusive and personal. The emotional impact on the owner was severe, and before she could decide how to manage the comments, she needed to first determine whether they represented legitimate complaints or if she had become a target of cyberbullying.

教學手冊:Hailey’s Handbags: Customer Complaints or Cyberbullying? - Teaching Note
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