Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing?
商品編號：9B21M005
出版日期：2021/02/11
再版日期：2021/02/11
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：ethical sourcing;supply chain management
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：United States
產業：Accommodation & Food Services;
事件年度：2015
In October 2015, the co-founder and chief executive officer (CEO) of Tender Greens faced his most difficult decision yet: should the company continue to pay a premium price for sustainably sourced beef, or should it switch to conventionally raised beef to boost profit margins and improve the company’s prospects for national growth? Tender Greens, a thriving fast-casual restaurant chain in California, was ready to expand its operation to the East Coast with backing by equity investors. As the expansion plans grew closer, the CEO began to address the foreseeable supply chain issues that his company would face with the next level of expansion. The company had faced sustainably raised beef supply shortages before, but this time the CEO had more stakeholders to satisfy. He faced a dilemma, one that required him to weigh competing stakeholder interests, the company’s stated values, and significant financial implications to arrive at the best long-term outcome for the company. What would be the best way for the company to achieve scale while maintaining a commitment to food that was local, sustainable, and affordable?
教學手冊：8B21M005;
補充材料：