Haboydem was a second hand clothing store in Jerusalem that operated as a social enterprise by hiring and training individuals who were living with mental illness. The two store locations had successfully trained workers, and 70 per cent were able to find employment in mainstream businesses; however, in mid-2017, the co founders faced new issues. How should they deal with emerging competition from other second hand clothing retailers? How should they address the possibility of partnerships with other organizations? Should the company expand to additional locations or into additional activities? How should the co-founders measure Haboydem’s success? They needed to reflect on how to best address these challenges, and how their social enterprise could best move forward toward a long term future.
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