Bed Bath & Beyond – Is Online the Solution?
商品編號：9B19M105
出版日期：2019/10/24
再版日期：2019/10/22
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Online trends in retail;Economic moat;Omnichannel;Loyalty program;Customer journey;Subscription economy;Artificial intelligence in retail;Showrooming
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：United States
產業：Retail Trade
事件年度：2017
Bed Bath & Beyond Inc. (BBBY) was founded in 1971 and focused on retailing items for customers’ “home and heart” life events, such as weddings, births, and moves. By the end of 2017, the company had over 1,530 stores distributed in the United States, Puerto Rico, and Canada, but its third-quarter earnings results revealed a 50 per cent year-over-year decline in net profits and a 45 per cent decline in stock price compared to the beginning of the year. BBBY was facing a steady decrease in physical store sales even as digital sales showed growth. BBBY was trying to catch up to competitors with digital initiatives, gain and retain customers through discount and membership programs, and keep a close control on costs, but the question remained: How could BBBY stay relevant and competitive in the long term?
教學手冊：Bed Bath & Beyond: Is Online the Solution? - Teaching Note
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