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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads

Marilyn Anthony; Joan Allatta; Rachel Tomlinson

商品編號:9B19M085
出版日期:2019/08/09
再版日期:2021/10/21
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:wellness, entrepreneur, exit strategy
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:United States
產業:Health Care Services
事件年度:2018

In the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with annual revenues that exceeded US$1 million. The founder had spent the last three years working with an outside consultant in preparation for the next stage in the life cycle of her company. When a competitor approached her with an offer to buy AREUFIT she knew she had to make some tough decisions, while remaining true to her values and business practices. She wanted to preserve the company and culture she had built, protect her key employees, and ensure that the brand reputation of AREUFIT would endure.

教學手冊:8B19M085
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