Pfizer and the Challenges of the Pharmaceutical Industry (B)

Renate Kratochvil; Phillip C. Nell

商品編號：9B19M077
出版日期：2019/07/31
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：industry analysis;structured analysis;evaluate data;multinational corporation
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：United States
產業：Health Care Services
事件年度：2018

Case B complements Case A, describing pharmaceutical companies’ strategic responses—such as mega-mergers and acquisitions and specialization—to industry-wide global challenges and highlights strategic decisions by Pfizer’s chief executive officers between 2007 and 2018.

教學手冊：Pfizer and the Challenges of the Pharmaceutical Industry (B) - Teaching Note
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