In July 2016, in Philadelphia, a group of aspiring entrepreneurs had developed a proof-of-concept prototype for the Drinks-Up! mobile drinks-ordering app, a digital innovation designed to provide a better bar experience. The team had received an investment proposal that included a plan for app development and a partnership opportunity from the potential investor’s company, and they were facing an investment decision: Was an agreement that would see the investor develop the app the right option to develop Drinks-Up!? If not, how much time and sweat equity was this really going to take? Was Drinks-Up! truly a disruptive innovation that was worth the risk?
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