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The Zurna Lubb Hotel, Lazistan

Jim Kayalar

商品編號:9B18M072
出版日期:2018/04/26
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Gen Exp)
涵蓋議題:organizational design
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:Georgia
產業:Accommodation & Food Services
事件年度:2016

A management consultant had a bad experience at a globally branded luxury hotel in Zurna City, Lazistan. After writing a candid online review of the hotel, the consultant found himself embroiled in an altercation when the hotel management lashed out and tried to discredit him by complaining to his organization.

教學手冊:The Zurna Lubb Hotel, Lazistan - Teaching Note
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