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Beyond the Lemonade Stand: Sustaining a New Social Venture

Anthony Wilson-Prangley; Gretchen Wilson-Prangley

商品編號:9B18M046
出版日期:2018/03/19
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Social Entrepreneurship , Start-up, South Africa
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:South Africa
產業:Social Advocacy Organizations
事件年度:2016

In 2016, a young South African left her secure office job to pursue her passion for social entrepreneurship in the youth development field. She had been volunteering with street children, but she wanted to do more by drawing on her entrepreneurial experience from high school and university. She followed her passion, and experienced a number of challenges, but also early successes over her first four years of social entrepreneurship, including the formation of her social business, Beyond the Lemonade Stand. Business was steady but she struggled with getting the commitment needed in poor township schools to make the program a success. She began to question the core purpose of her organization and wondered if she would be better off pursuing opportunities offered by middle-class and private schools that wanted her services.

教學手冊:Beyond the Lemonade Stand: Sustaining a New Social Venture - Teaching Note
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