Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business
商品編號：9B18M007
出版日期：2018/01/18
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：cannabis, entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：United States
產業：Retail Trade
事件年度：2017
In the summer of 2017, with over half of the United States and a growing number of other countries allowing the use of either medical or recreational marijuana, Mountjoy Sparkling was entering a huge market. Its product, sparkling water infused with marijuana, was targeting consumers who did not like to smoke and wished to avoid the generally high level of sugar in most marijuana edibles. The company faced all of the operational challenges of a start-up, while navigating the legal, financial, and logistical obstacles unique to the marijuana industry. The founder was seeing demand increase. He was seeking venture capital to fund the growth necessary to get big enough fast enough to survive in a market with many competitors and constantly changing regulatory frameworks. He needed to make at least five strategic decisions in terms of product mix, market selection, and distribution.
教學手冊：Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business - Teaching Note
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