RollUP Solutions Incorporated: Going to Market
商品編號：9B18A044
出版日期：2018/06/26
再版日期：2019/04/07
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing, Pricing, Promotion, Target market, Entrepreneurship
難易度：1 - Introductory
內容長度：8 頁
地域：
產業：Health Care Services
事件年度：2017
In early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficiencies and business growth for RollUP. RollUP collected used mobility devices from long-term care homes, upcycled the devices, and sold them to consumers at discounted prices. Before launching their online sales channel and implementing their new sourcing and upcycling process, the shareholders needed to make key marketing decisions such as selecting a target market, price, and promotional methods.
教學手冊：RollUP Solutions Incorporated: Going to Market - Teaching Note
補充材料：