Brookfield Residential Properties: Identifying and Engaging Stakeholders
商品編號：9B17M148
出版日期：2017/09/29
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：stakeholder, real estate, development, city planning, urban real estate development, community engagement, stakeholder engagement
難易度：2 - Intro/Undergraduate
內容長度：8 頁
地域：
產業：Real Estate and Rental and Leasing
事件年度：2017
In early summer 2012, Brookfield Residential Properties Inc. (Brookfield), a Calgary-based residential property developer with holdings throughout North America, had an opportunity to develop a vacant site in the inner-city community of Scarboro, in the southwest quadrant of Calgary. Brookfield did not own the site but was working with the landowner to request that the city of Calgary rezone the site from single family to Direct Control to allow a proposed 52-unit project. Brookfield’s proposed housing development project was planned by following the policies set out in Calgary’s Municipal Development Plan. The plan was focused on the densification of Calgary’s population, particularly in the inner city and along established public transportation routes. The question was, how could Brookfield proceed to get buy-in for its project from Scarboro and the surrounding communities?
教學手冊：Brookfield Residential Properties: Identifying and Engaging Stakeholders - Teaching Note
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