Hotel Latvia: Sell Out, Hang In or Partner?
商品編號：9B14M170
出版日期：2015/01/28
再版日期：2015/10/02
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Gen Exp)
涵蓋議題：Operations;developing economy reform;motivating workforce;Latvia
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Latvia
產業：Accommodation & Food Services
事件年度：2014
Three friends have followed their entrepreneurial dream to build a five-star hotel in Liepaja, a seaside city in Latvia. After a few early profitable years, the hotel is struggling, due to the massive downturn in the Latvian economy as a result of the European Union financial crisis and slow recovery. The hotel has declined from generating an annual profit to now making a loss or barely breaking even. On several occasions, the co-owners have considered selling up while they can still break even. With the European Union showing signs of recovery, business confidence is returning and the future is starting to look up. The co-owners must decide whether to put all their struggles behind them, retain the ownership of the hotel and look forward to the potential days of profit that lie ahead. Alternatively, they can move in an almost opposite direction, by selling up and moving on. What strategic direction will produce a successful outcome?
教學手冊：Hotel Latvia: Sell Out, Hang In or Partner? - Teaching Note
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