This is a supplement to case (A) 9B14M082.The CariCRIS cases depict the strategic dynamics and market entry challenges of setting up a first-of-its-kind venture by an Indian credit rating agency in a multi-country setting in the Caribbean. While Case (A) focuses on pre-market launch strategic dilemmas, Case (B) traces the continuing obstacles to the firm’s market development subsequent to its launch and the critical issues that confront the management team at a juncture when a change of leadership is imminent. The cases also seek to highlight legitimacy issues that could confront a start-up with dominant emerging-market credentials in entering another emerging, but geographically and culturally distant market.
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