The Obamacare Website
商品編號:9B14E005
出版日期:2014/10/03
再版日期:2014/03/18
商品來源:
商品主題:Management Science
商品類型:Case (Pub Mat)
涵蓋議題:Website design;politics;outsourcing;success and failure;United States
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:United States
產業:Public Administration
事件年度:2013
In October 2013, the Health and Human Services Secretary of the United States is tasked with making decisions about a website project, Healthcare.gov, that is a critical component in delivering the Affordable Care Act, or “Obamacare,” to the American people. The act is a cornerstone but controversial policy of the Obama administration aimed at increasing access to health care services by providing health insurance to uninsured Americans. Unfortunately, the project is over budget and late. Forced to roll out before it is ready because of political considerations, the website crashes, causing anger and frustration for users unable to sign on or get information about the program. Because the act never really had the support of Republican Party representatives, the failure of the website stokes a political storm that appears to have more to do with reopening a debate in the media about Obamacare than it does with the website launch issues. Also in the spotlight is CGI, a technology company headquartered in Canada that is responsible for the overall design, development and execution of the project.
教學手冊:The Obamacare Website - Teaching Note
補充材料: