Buses for Democracy: Improving Public Transport in South Africa
商品編號：9B14C028
出版日期：2014/12/12
再版日期：2015/08/17
商品來源：
商品主題：Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Leading change;stakeholder management;public management;transport;South Africa
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：South Africa
產業：Public Administration
事件年度：2009
With the 2010 FIFA World Cup fast approaching, Johannesburg, South Africa, needs a much-improved public transport system. A bus rapid transit (BRT) system is proposed and the key challenge involves getting buy-in from the minibus-taxi industry, which serves current commuters with 22,000 minibus-taxis, but which sometimes threatens violence to ensure there is little change in its way of operating. The leader of the main Johannesburg taxi association embarks on a process of personal growth to find the courage and capacity to lead the taxi industry away from resistance and into a business partnership with the city. He and his small team undertake a personally risky journey to implement BRT through the Rea Vaya project, thus changing the landscape of Johannesburg and bringing safe transport to hundreds of thousands of residents. But only days after the launch of the BRT system, two people in a BRT bus are shot by a gunman. With the 2010 FIFA World Cup less than a year away, is it worth commuters and Rea Vaya workers being shot and potentially killed? Could anything have been done differently to avoid this? Should the whole project be put on hold? If they stop one more time, it might never get off the ground again.
教學手冊：Buses for Democracy: Improving Public Transport in South Africa - Teaching Note
補充材料：