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Can Facebook Save Our Furry Friends?

Seung Hwan (Mark) Lee; June Cotte; Kaitlyn Kenyon

商品編號:9B13A031
出版日期:2013/09/19
再版日期:
商品來源:
商品主題:Marketing; Communications
商品類型:Case (Field)
涵蓋議題:Non-profit;social media;United States
難易度:3 - Undergraduate
內容長度:5 頁
地域:United States
產業:Social Advocacy Organizations
事件年度:2013

A local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively allocate the organization’s limited resources. She wonders whether some form of social media marketing might be the answer.

教學手冊:Can Facebook Save Our Furry Friends? - Teaching Note
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