Fairmount Minerals, a leading producer of industrial sand in the United States, embarked upon a journey of sustainable development in 2005. The mining industry had a reputation for environmental harm that threatened the sustainability of the company. Given the strong personal values of stewardship of the planet and community held by the CEO, and because of the reputation of the industry, Fairmount Minerals sought to integrate sustainable development in every step of its value chain — from mining to shipping the product to the customer. Starting in 2006, each year the organization generated a set of bold goals and monitored its progress toward them. These goals clearly spelled out the benefit for the environment and the planet. The question that remained was how this benefit translated into prosperity for stakeholders and the company. Under what conditions did this stewardship of planet and people lead to increased growth for the company?
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