Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
商品編號：9B10M101
出版日期：2011/10/02
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Entrepreneurial Marketing;Brand Management;Consultancy;Fashion and Design;Hong Kong, China
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Hong Kong
產業：Administrative; Support; Waste Management and Remediation Services
事件年度：2010
Tommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan, and Italy, Tommy Li was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that getting the right clients was the key to a successful design consultancy business. Therefore, Li set up his own company to have full freedom in choosing his own clients, and his strategic selection of clients brought him great success. Consequently, he became a famous Hong Kong designer and brand consultant with reputable local and overseas clients. With international firms many times bigger than Li’s firm entering China, Li saw mounting competitive pressure. Was his stardom an adequate defence against firms composed of multidisciplinary teams that had innovation-driven design thinking and processes? Was scale a critical issue in staying competitive? Was proximity to the market an important advantage?
The brand consulting industry also faced intense competition from international business consultancies, advertising, and public relations agencies. Each camp used a different approach to target the same group of brand-conscious clients. Could Li cope with these challenges?
教學手冊：Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li - Teaching Note
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