ING DIRECT USA: Facing the Future

Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken Mark

商品編號：9B10M090
出版日期：2011/01/27
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Field)
涵蓋議題：Cultural Customs;Operations Management;Information Systems;Strategic Positioning;Banking;the Netherlands;the United States
難易度：4 - Undergraduate/MBA
內容長度：32 頁
地域：United States
產業：Finance and Insurance
事件年度：2010

As of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinking about what challenges the firm will face in the future.

教學手冊：ING Direct USA: Facing the Future - Teaching Note
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