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D-Bamboo Home and Garden Shop

Barney G. Pacheco

商品編號:9B10A029
出版日期:2011/01/21
再版日期:
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Small Business;Entrepreneurial Marketing;Marketing Mix;Site Selection;Trinidad, Caribbean
難易度:1 - Introductory
內容長度:9 頁
地域:Trinidad
產業:Retail Trade
事件年度:2009

The owner of a small home and garden shop in Chaguanas, Trinidad, is faced with declining sales and the recent entry of a competitor offering similar products at competitive prices. In order to compete, he is considering moving to a larger location and expanding his business to capitalize on emerging opportunities, such as the demand for landscaping services by wealthy professionals. He is uncertain how his current customers would react to such a move and is considering what kind of marketing activities he should engage in to ensure the business’s long-term survival.

教學手冊:D-Bamboo Home and Garden Shop - Teaching Note
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