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Starbucks: Crisis of Confidence

Mary M. Crossan

商品編號:9B08M029
出版日期:2008/06/05
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Supplement
涵蓋議題:Core Competence;Strategic Positioning;Strategic Change;Competitive Advantage
難易度:4 - Undergraduate/MBA
內容長度:1 頁
地域:Global
產業:Accommodation & Food Services
事件年度:1999

This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.

教學手冊:Starbucks - Teaching Note
補充材料: