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Rehabilitation Alliance Hong Kong: Next Step Forward

Soo-Hung Terence Tsai; Barbara Li

商品編號:9B08M026
出版日期:2008/05/30
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Marketing Management;Joint Ventures;Human Resources Management;Social Marketing;Strategic Alliances;Sustainable Development
難易度:5 - MBA/Postgraduate
內容長度:15 頁
地域:Hong Kong
產業:Social Advocacy Organizations
事件年度:2007

The case describes the unique business model of Rehabilitation Alliance Hong Kong (RAHK) beginning with its strategic alliance with Dairy Farm to run 7-Eleven convenience stores, with an aim to create job opportunities for its disabled members. The two managers then try out other forms of business, but they are not commercially effective. The case explores the challenges of managing a cooperative relationship with a social conscience and achieving social enterprise sustainability through innovation.

教學手冊:Rehabilitation Alliance Hong Kong: Next Step Forward - Teaching Note
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