In January 1999, William Durden was named the 27th president of his alma mater, Dickinson College. He quickly came to understand that for much of the 20th century, the Dickinson community had lacked a strong sense of organizational purpose. By autumn, Durden had turned to the life and writings of Dr. Benjamin Rush, the man responsible for securing the college charter in 1783, as the inspiration for the story. After introducing Durden and the challenges confronting Dickinson, the case describes the early history of the college and the ideas and accomplishments of Rush. It then provides students with a brief overview of the strategic challenges that had surfaced for Dickinson by the mid1990s. Finally, the conclusion indicates that Durden still had to resolve many issues associated with the identity story.
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