The chairman and chief executive officer of Sun Microsystems Inc., is struggling to take the company he co-founded into a profitable direction. There is strong evidence that a new strategy is necessary. Segments of Sun's business are growing but open source solutions and commoditization of products are driving revenues toward zero. Decisions involve market focus, pricing and investment in new technologies. The case illustrates the role of management preferences and the limits to an executive's span of attention/control. Both the chairman's and Sun's success is contingent upon an accurate assessment of the industry and the relative position of partners as well as the ability to generate creative solutions.
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