Splash Corporation (B): International Expansion (Traditional Chinese version)

Niraj Dawar; Nigel Goodwin

商品編號：9B06AT15
出版日期：2007/07/02
再版日期：
商品來源：
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Supplement
涵蓋議題：Competing with Multinationals;Branding;Consumer Marketing;Nanyang
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Philippines
產業：Retail Trade
事件年度：2005

The Splash Corporation (A) case, product 9B06A014 focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care. The Splash Corporation (B) case focuses on international expansion and the introduction of a new line of nutraceutical products. Both cases are set between late 2005 and early 2006 but deal with very different issues.

教學手冊：Splash Corporation (A): Competing with the Big Brands - Teaching Note
補充材料：