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NeoMed Technologies: A Medical Device Start-up

Nadya Tolshchikova; Amanda Holland; Robert Hisrich; Jeffrey T. Glass

商品編號:9B04M009
出版日期:2004/08/10
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Competitor Analysis;Medical Testing;Market Analysis;Financing
難易度:4 - Undergraduate/MBA
內容長度:32 頁
地域:United States
產業:Measuring & Analyzing Instruments
事件年度:2000

NeoMed Technologies is a small medical device start-up that has developed a revolutionary method of testing for coronary heart disease. Despite this exceptional technology, the company is out of cash and low on options after an economic decline. The company's president and its chief operating officer have both approached numerous venture capitalists, but have been unable to acquire the appropriate financing. They need to keep their team motivated on the company's long term vision and, at the same time, must determine whether they should revise the business strategy, explore other applications of the technology, or abandon the venture altogether.

教學手冊:8B04M09
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