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Cyanide Destruct Systems Inc.

Kenneth G. Hardy; Steve Marley

商品編號:9B04A005
出版日期:2004/04/05
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Government Regulation;Market Segmentation;Market Strategy;Sales Strategy
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:North America; Europe
產業:Chemicals and Allied Products
事件年度:2003

For 17 years an entrepreneur has been running a niche business of designing and manufacturing a chemical processing system to dispose of deadly cyanide wastes. His system is expensive compared to the main competitive disposal systems of giant leeching ponds and deep well disposal. Thus his main successes have come with the electroplating industry which is not growing. His hopes to get outside this industry are dashed when the promised new materials disposal regulations in the United States are abandoned by the Bush government. His sales had dropped to almost zero while cyanide users watched the development of these regulations. Now he must kick start his sales again - but how?

教學手冊:8B04A05
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