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Egghead.com: Managing a Security Breach

Alexandra Hurst; Ken Mark

商品編號:9B01C021
出版日期:2002/04/25
再版日期:
商品來源:Ivey
商品主題:Human Resource Management
商品類型:Case (Library)
涵蓋議題:Crisis Management;Communications
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:United States
產業:General Merchandise Stores
事件年度:2000

Egghead.com is a chain of retail stores for computer software. A hacker has breached the company's Web site, putting up to four million customer credit card numbers at risk. The media relations officer must prepare a news release, wonders what media questions she should expect.

教學手冊:8B01C21
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